Facebook marketing is simply using this website to market a brand, company, service or product. Although it sounds simple, success with this form of marketing requires more than a fan page and a few friends. When used effectively, Facebook marketing can provide a business with exciting benefits and results.
The following are a few benefits that companies can enjoy when marketing on Facebook:
1. Generate Brand Awareness
Facebook marketing can enable businesses to greatly improve their brand awareness. Once a business establishes a presence on Facebook, they can then work on increasing awareness among their target audience. This is done by creating a business page, using paid ads and/or using FB groups. Building a brand requires that you to get your brand out in front of people. With 600 million+ members and growing, Facebook offers you an incredible opportunity.
2. Free Exposure
Exposure is another of the top benefits of Facebook marketing. Every time someone new likes your page, re-posts something from your page or recommends your business to their friends, FB creates enlarges your exposure. In some cases, a post can spread way beyond one’s expectation – this is often referred to as ‘going viral’.
Since it was originally built to help people create networks, Facebook marketing offers businesses considerable opportunities for this. As you network and connect with others, you’ll increase visibility among your target market. You might search for other businesses or individuals that are involved in the same industry, and become a fan of their profile or page, thereby opening all sorts of additional opportunities.
4. Interaction with Customers
Interacting with customers can become a significant benefit to your business as you find out what they like and don’t like. It enables you to build relationships with your target audience, answering questions, giving explanations, rectifying problems, in essence showing the human side of the business.
There are several methods that can be used for customer interaction, such as creating events and promotions, running contests and competitions, offering discounts, free eBooks and downloads, etc. Asking customers for ideas, opinions and constructive criticism could help improve your services/products and future interaction with customers. If done correctly, it could also help solve a massive PR problem such as a product recall.
5. Increasing Website Traffic
Increasing website traffic is another significant benefit. Driving traffic to your website is vital for a business’s success and Facebook enables easy linking of your Facebook pages with your website.
While you may be working hard to generate better brand awareness, driving targeted customers to your website and improving interaction with customers are essential. Leveraging Facebook marketing will increase website traffic, and as a consequence, undoubtedly increase sales and profit margins.
Using social media marketing is an essential part of any marketing plan, and while there are many other social media platforms, Facebook is one of the largest offering businesses excellent results.