Start Big, Think Small
What’s it all about? What should I do?
These are important questions to ask yourself for the future of your business. Google’s launch of their new search algorithm, means that to be found online your site needs to be Mobile-Friendly. With over 60% of all online traffic originating from smartphones or tablets, it is of great importance that your business has a strong, responsive online presence. These figures are only going one way, up! It is important to understand how to look at this going forward. Before, when creating a website, you had to get as much eye catching content on the home page so your visitor could look around the page and find and click on what caught their eye. This is not the case anymore. Now, you have to think differently about your approach to creating a home page, because now, your home page is being viewed on a much smaller screen most of the time. A small screen full of eye catching content, all cluttered together is not very easy on the eye.
What you want to try to create is an eye catching home page that is easy on the eye and easy to navigate around. It should have nice eye catching buttons to navigate to the desired location and not be confusing or you will find that visitors won’t stick around. They will be off checking out your competitor’s site instead. So which route should you take? The Mobile route? The App route? Or the Responsive route? This is where we are at, so let us take a look at these 3 options in a little more detail.
Mobile-Friendly: Having a Mobile only site means that your website can be viewed easily and comfortably on a smart device, like a mobile phone or tablet. If you do not know if your website is mobile compatible, simply check it out on a smart phone. Does the text look readable, or do you have to zoom in and scroll across to make sense of what is displayed on the screen? If you do have to do this, then your website is not Mobile Optimized.
Responsive Website: Having a responsive site means that your website is accessible on Desktop, Tablet and Mobile. You simply create the site once, then the background code rearranges itself to suit whatever device it is being viewed on at the time. You can check if your website is responsive by opening it on your desktop and pulling the window in from the corner or the side to the size of a tablet screen and a mobile phone screen. If the text and images rearrange themselves to fit the screen and are legible, then your site is responsive. If however, everything gets real small and ugly looking, then it is not responsive and needs to be upgraded.
Apps: Creating an App to complement your website is always a good idea to have as an option for your customers. This is a choice that you have to make depending on your business type, and what you think your customers would get the most out of, App or Mobile Site? An App is more interactive and needs to be downloaded for regular usage, if that is what your customers would need to engage more with your business type. Whereas a Mobile Site is more immediately accessible. Both have their good points and bad points so you need to ask yourself, which would suit your business type more? Which would suit your customers experience more? Again, go to www.bibiapps.com , check out our Build Your App page to see what possibilities are available for your business App.
I hope you found some useful information in this article and it helped towards making some decisions for the future online presence of your business. If you want any help at all about how to bring your business forward, please go to our Contact Page and feel free to send us an email.